{"id":766,"date":"2024-08-18T07:28:58","date_gmt":"2024-08-18T07:28:58","guid":{"rendered":"https:\/\/marketi.wprealizer.com\/?p=766"},"modified":"2024-08-18T07:28:58","modified_gmt":"2024-08-18T07:28:58","slug":"whats-the-key-to-successful-customer-journeys","status":"publish","type":"post","link":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/whats-the-key-to-successful-customer-journeys\/","title":{"rendered":"What\u2019s the key to successful customer journeys?"},"content":{"rendered":"

While Google keeps us on our toes with all the algorithm updates they keep rollin\u2019 out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we\u2019ll define what keyword research is, why it\u2019s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website.<\/p>\n

What is keyword research?<\/h3>\n

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.<\/p>\n

Why is keyword research important?<\/h3>\n

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google.<\/p>\n

The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.<\/p>\n

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People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.<\/p>\n

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition, in the inbound methodology, we don\u2019t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us. This all starts with keyword research. Conducting keyword research has many benefits, the most popular reasons being:<\/p>\n

Marketing Trend Insight<\/h3>\n

Conducting effective keyword research can provide you with insights into current marketing trends, and help you center your content on relevant topics and keywords your audience is in search of.<\/p>\n

Traffic Growth<\/h3>\n

When you identify the best fitting keywords for the content you publish, the higher you\u2019ll rank in search engine results \u2014 the more traffic you\u2019ll attract to your website.<\/p>\n

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Customer Acquisition<\/h3>\n

If your business has content that other business professionals are looking for, you can meet their needs and provide them with a call to action that will lead them into the buyer journey from the awareness stage to the point of purchase.<\/p>\n

By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.<\/p>\n

How to Research Keywords for Your SEO Strategy<\/h3>\n

I\u2019m going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you\u2019ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.<\/p>\n

Fill in those topic buckets with keywords<\/h3>\n

Now that you have a few topic buckets you want to focus on, it\u2019s time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.<\/p>\n

For instance, if I took that last topic bucket for an inbound marketing software company \u2014 \u201cmarketing automation\u201d \u2014 I\u2019d brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:<\/p>\n

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  • marketing automation tools<\/li>\n
  • how to use marketing automation software<\/li>\n
  • what is marketing automation?<\/li>\n
  • how to tell if I need marketing automation software<\/li>\n
  • lead nurturing<\/li>\n
  • email marketing automation<\/li>\n
  • top automation tools<\/li>\n<\/ul>\n

    And so on and so on. The point of this step isn\u2019t to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We\u2019ll narrow the lists down later in the process so you don\u2019t have something too unwieldy.<\/p>\n","protected":false},"excerpt":{"rendered":"

    While Google keeps us on our toes with all the algorithm updates they keep rollin\u2019 out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we\u2019ll define what keyword research is, why it\u2019s important, how to conduct your research for your SEO strategy, […]<\/p>\n","protected":false},"author":1,"featured_media":757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,6],"tags":[4],"class_list":["post-766","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-business","category-marketing","tag-analytics","post_format-post-format-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/posts\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/comments?post=766"}],"version-history":[{"count":0,"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/posts\/766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/media\/757"}],"wp:attachment":[{"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/media?parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/categories?post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saaslyndemos.wprealizer.com\/marketi\/wp-json\/wp\/v2\/tags?post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}